This year BIG were tasked with building a bespoke website content management system for estate agents, by a leading estate agency in Yorkshire who deal primarily in high-end property, stately homes and other country estates.
The key to this project was creating a system that could simultaneously upload properties to an estate agents own website and also to the Rightmove and On The Market property portals. Endless hours spent by our client’s staff uploading properties to their own website, and then to the Rightmove and On The Market sites, led them to the conclusion they required a bespoke CMS for their website, which would allow them to easily upload their properties just once, on a built for purpose platform which didn’t outface staff with countless unnecessary options like other estate agency systems. It was also important their site didn’t look generic and like every other estate agency, as it was noted this often happens when websites are powered by the most common types of estate agency software.
The successful solution created by BIG was to develop a bespoke estate agency CMS, with an interface tailored specifically to the client’s needs, and which had XML live feeds to both Rightmove and On The Market, indeed XML live feeds are a new technology for On The Market and so our client now has one of the first platforms to integrate with On The Market in this way, rather than via the old .BLM file feed. The system we developed is also ready for expansion, with an XML live feed to the Lonres property portal planned for when they begin accepting XML live feeds later in the year.
If your estate agency is working with a website designer that doesn’t have the specialist knowledge to integrate your site with Rightmove or On The Market, or indeed if you are looking for a tailored estate agency CMS that can either power a bespoke website designed by BIG or be integrated into an existing WordPress site to power the property search section, do feel free to contact BIG to discuss your website.
Finally, if you are interested in seeing a live example of our bespoke estate agency CMS in action, please visit: croftresidential.co.uk